who we are

About us

Green Affluence publishes various writings regarding environmental sustainability to encourage and raise awareness for the necessity of increased efforts to reduce climate change.

We believe that awareness is the crucial first step to solving any issue. Lacking knowledge in the urgency and direness of the condition of our Earth will not get anyone to partake in this battle. Every individual has a stake in this matter, and the level of effort they contribute is directly related to their concern for this issue. It is in our mission to increase this degree of concern throughout society to ultimately decrease the rate of our planet’s deterioration. The climate crisis began due to human actions, and it is our responsibility to bring it to an end.

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our story

Based in Singapore, Green Affluence initially started as a project aimed at discovering cutting-edge technological advancements, particularly in the area of nanotechnology. Delving deeper into the most appropriate use of technology, we pondered the most pertinent purpose and application to justify further development of various technology. Is enhancing productive capabilities and process efficiency the most optimal utilisation for such innovations? Amidst the global landscape, we identify climate change as the most pressing issue currently. In light of the rapid pace of environmental degradation, the imperative to develop technology to address climate change became paramount given the urgency of the climate crisis. Consequently, we conclude that prioritizing technological applications for manufacturing or industrial purposes is suboptimal in this context.

Despite this, there remains a scarcity of individuals actively prioritising planetary wellbeing and initiating transformative action to safeguard the longevity of our Earth. In response to this exigency, Green Affluence was established in 2024, aiming to cultivate awareness among individuals regarding the status of the climate crisis, underlying causes, and consequential impacts. Ultimately enlightening readers about the significance of their carbon footprint and prompt them to contribute to endeavors aimed at mitigating climate change.

Our priority is to showcase cutting-edge technologies and practices with the potential to significantly benefit the planet. Covering a range of topics, from renewable energy advancements to green transportation solutions, circular economy initiatives, sustainable agriculture practices, nature-based solutions, and clean technology breakthroughs. Additionally fostering discussions on how we can collectively work towards a more sustainable future while benefitting community livelihood as a whole.